Surakarta, May 15, 2024 – The Management Study Program at Universitas Muhammadiyah Surakarta organized a socialization event for the international digital marketing certification for students taking the Digital Marketing course with a concentration in Marketing Management. The event was led by the Head of the Study Program, Dr. Rini Kuswati, S.E., M.Si, CMA, and aimed to provide an understanding of the importance of certification in the field of digital marketing.
Definition of Certification
Certification is a process where individuals are recognized as competent in a particular field through formal and objective assessment. Specifically in the field of digital marketing, certification provides official recognition of the skills and knowledge possessed.
The Importance of Certification for Students and After Graduation
Dr. Rini Kuswati explained that certification adds value to students during their studies and after graduation. With certification, students have concrete evidence of their abilities and skills in digital marketing. This certification will also enhance their competitiveness in the job market and open up wider career opportunities.
“Many companies seek candidates with official certification because they are considered more job-ready and have clear competency standards. Additionally, certification can also boost students’ confidence in applying the knowledge they have learned during their studies,” said Dr. Rini Kuswati.